SEO Specialist - Instal

Florence, Florence, Italy
Full Time
Student (College)

Who we are

Instal is a Madtech company offering branding and performance solutions.

Our main goal is to make content available for everyone, defining a new way to conceive advertising where people are the leading actors of the entire process: the right message for the right people, at the right moment.

Today we provide two main solutions for digital marketers. The performance-based solutions support mobile marketers across all stages of their app lifecycle, from targeting to re-engagement, turning each install into a loyal and engaged client. The branding solutions are developed to set hyper-targeted and geo-located campaigns to improve engagement and maximize the effectiveness of the message.

Who are we looking for?

We’re looking for a Junior SEO Specialist to help us reach our organic goals!

Responsibilities mainly consist in supporting SEO and digital marketing teams by:

  • Support the development of the OnSite strategy by continuously improving the SEO performance of the Website, identifying quick wins and new opportunities that could increase the Website visibility across the main search engines on the key Countries
  • Grow and expand your knowledge of SEO through daily practice and theorical training
  • Be in touch with the other departments to carry on the day-to-day workflow and be aware about new business decisions that may require actions on the Website
  • Over time, work in a multi-channel marketing mix, be constantly updated about interventions and requests made by other channels and find the best SEO opportunities
  • Managing back-offices and internal tools and analyze possible new development that may be helpful to improve the SEO workflows
  • Working alongside the Content team to define and implement the Content Strategy
  • Staying up to date with latest SEO trends being able to find the best practices and search engine guidelines that may improve the Website rankings

University degree and Master in Digital (preferred)

Previous working experience in SEO and digital marketing is considered a plus.

Required Skills:

  • Passion in the SEO world
  • Knowledge of how the main Search Engines work
  • Knowledge of Google Search Console, Google Analytics and Google Data Studio
  • Excellent ability to identify and recognize the main digital marketing KPIs
  • Basic knowledge of HTML, CSS and other development languages is considered a plus
  • Knowledge of the main OnSite and OffSite SEO ranking factors
  • Excellent writing and speaking skills in Italian and English
  • Knowledge of tools like semrush, majestic, screaming frog, seo zoom ...
  • Autonomous creation of keyword research and creation of editorial plans
  • Experience of optimization OnSite related to metadata, url, heading, rich snippet, external links
  • Experience related to the creation of link building campaigns and scouting of portals for the creation of guest posts
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently


We are based in Florence, Italy. This role can be performed in a hybrid form (office/remote).

Ho preso visione dell’Informativa privacy ed accetto le condizioni relative al trattamento dei dati personali ivi descritte, anche in riferimento all’utilizzo della piattaforma JazzHR.


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